
Hi. I’m Sam Hyslop
Strategist, content therapist, and occasional chaos gremlin.
I started The Social Handgrenade because too many brilliant people were hiding behind brands that looked like clip art and sounded like a committee from 2003.
My mission? Help you show up online like a confident, lovable menace — the kind who knows their niche and doesn’t apologise for taking up digital space.

Basically: I do strategy, but make it human. Our team of experts will create and manage your social media accounts, ensuring consistent branding and engaging content. We'll help you build a loyal following and increase your online presence.

Marketing shouldn’t feel gross, fake, or like you’re auditioning for Love Island.
You don’t need to dance on Reels (unless you want to). You just need clarity, confidence, and content that sounds like you.
I’ll help you figure out what to say, how to say it, and where to say it — so your people actually listen.
Get ready for a blend of sarcastic pep talks, tough love, and highly efficient spreadsheets tailored for your brand development.
I’ll push you out of your comfort zone while also boosting your confidence like a best friend with Wi-Fi.
Together, we’ll outline your entire social media strategy — from aesthetic to engagement — transforming “posting panic” into a content marketing system that’s sustainable and maybe even enjoyable.
If you’re prepared to turn your “should post more” guilt into a standout brand that truly gets noticed…
[Book a Let’s Fix This Call] It’s free. Bring caffeine and an open mind.


